100 SHOPPERS

Implementing a new product on the market involves intensive work of the marketing and sales departments. After thorough research, specialists select the target group, distribution method, set prices and packaging appearance. All this is an inherent element of the sales campaign.

When deciding to promote a product on the Internet, it is of course necessary to create a product website, i.e. the so-called landing page. This is where a potential customer goes after clicking on a link or advertisement that is displayed, for example, while browsing social media. A landing page is a way to present a product or service and obtain certain actions from users. Typically, this involves the customer purchasing a product. To achieve this, it is necessary to design the website in such a way that the customer is naturally led to make a purchase. The key here is the CTA button which can appear in the form of the Where-To-Buy widget from 100Shoppers. This solution translates not only into profits for the company, but also creates benefits for the buyer himself.

How can a simple widget generate more sales?

First, if it is implemented on a landing page, it becomes an integral part of it. A customer who lands on the website interested in the product is guided through all the most important elements until he finally reaches the CTA button. Here, clients can choose the online store through which they want to shop. This way, they do not have to make any other movements that could distract them during the transaction.

In addition, the analytical function of the widget should be mentioned. It is a kind of traffic meter on the website: it shows users' choices, where they came from and exactly what products they buy. This data is key to optimizing the sales campaign and reacting quickly enough. Thanks to transparent reports obtained when using the widget, marketing departments can gain valuable information and then improve the ongoing campaign in real time. This gives the manufacturer great opportunities to promote the product and sell it effectively.